Business: LongShort Market Dynamics Trading Strategies for Today's Markets

Clive M. Corcoran, "LongShort Market Dynamics Trading Strategies for Today's Markets"
Wiley (March 23, 2007) | ISBN: 0470057289 | 358 pages | PDF | 3,7 Mb

Hedge funds are now the largest volume players in the capital markets. They follow a wide assortment of strategies but their activities have replaced and overshadowed the traditional model of the long only portfolio manager. Many of the traditional technical indicators and commonly accepted trading strategies have become obsolete or ineffective.

Business: The Markets Never Sleep: Global Insights for More Consistent Trading

Thomas L. Busby, Patsy Busby Dow , "The Markets Never Sleep: Global Insights for More Consistent Trading"
Wiley (March 5, 2007) | ISBN: 0470049464 | 256 pages | PDF | 2,5 Mb

The world's financial markets operate twenty-four hours a day. During virtually every hour of the day and night, someone, somewhere is trading—yet many U.S. traders seem oblivious to that reality, focusing only on the day markets in Chicago and New York.

Investment: Master Traders Strategies for Superior Returns from Todays Top Traders

Fari Hamzei , Steve Shobin, "Master Traders: Strategies for Superior Returns from Todays Top Traders"
Wiley (October 6, 2006) | ISBN: 0471790621 | 302 pages | PDF | 17 Mb

Business: The Great Divergence: China, Europe, and the Making of the Modern World Economy

Kenneth Pomeranz, "The Great Divergence: China, Europe, and the Making of the Modern World Economy."
Princeton University Press | ISBN: 0691090106 | 392 pages | PDF | 1,6 Mb

Marketing: Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches

C. J. Hayden, "Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches"
AMACOM/American Management Association | ISBN-10: 0814473741 | 239 pages | PDF | 3,9 Mb

Business: Show Me the Money: Writing Business and Economics Stories for Mass Communication

"Show Me the Money: Writing Business and Economics Stories for Mass Communication" Chris Roush
Lawrence Erlbaum; 1 edition | ISBN:0805849556 | 480 pages | PDF | 23 Mb

Economics: A Very Short Introduction

Oxford University Press, USA (February 2, 2007) | ISBN: 0192853457 | 192 pages | PDF | 1,3 Mb

The Market System: What It Is, How It Works, and What To Make of It

Publisher: Yale University Press
Number Of Pages: 256
Publication Date: 2001-04-01
ISBN-10: 0300087527
PDF | 1 Mb



The collapse of the Soviet Union and the end of the cold war have made the terms communism and capitalism seem obsolete. Instead, we have the "market system." Russia's deteriorating, gangster-driven economy has been labeled a market system. So has Britain's so-called third way. At the same time, the excesses of globalism and the growing power of corporations, the depletion of natural resources and the degradation of the environment, challenges to welfare, and unprecedented prosperity have all been attributed to the market system. Lindblom's goal is to reconcile these discrepancies.

A professor emeritus at Yale University, Lindblom neither "celebrates" nor "deplores" the market system; he hopes to have us understand it. He defines the market system as the organization or coordination of "activities not through governmental planning but through the mutual interactions of buyers and sellers" and explains that it encompasses labor, agricultural, capital, consumer, and business markets. As Lindblom makes these abstractions more concrete, he also catalogs the benefits and liabilities of the market system. David Rouse

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Guide to Investment Strategy: How to Understand Markets, Risk, Rewards And Behavior

Peter Stanyer, Elroy Dimson, "Guide to Investment Strategy: How to Understand Markets, Risk, Rewards And Behavior"
Bloomberg Press; 1 edition (September 7, 2006) | ISBN-10: 1576602370 | 250 pages | PDF | 1,8 Mb

With detailed analysis supported by data and anecdotes drawn from investment experiences, this practical guide emphasizes the importance of basing recommendations for investment strategy on the principles of traditional finance.

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How Great Decisions Get Made: 10 Easy Steps for Reaching Agreement on Even the Toughest Issues

All too often, solving tough work issues can become a tug of war as clashing departments, priorities, personality styles, and other concerns threaten to destroy any possibility of a successful conclusion. But by sharing hopes, and focusing on information rather than debate, the path to agreement can become wonderfully clear.
How Great Decisions Get Made. shows how to bring out the best in people, so that the process of decision making cements groups together rather than pulling them apart. The book gives readers a simple 10-step process to help their people overcome seemingly intractable differences, paving the way for groups to:
* Embrace a world view filled with the possibility of creating better results together * Shift their attention from the stale “What should we do?” to a fresh “How can we achieve what we really want?” attitude * Tap into who they are to define and articulate their hopes
Readers looking for quick, exciting ways to energize their often contentious decision-making process will find all the help they need, from real-life scenarios showing the process in action to a self-assessment checklist. How Great Decisions Get Made provides the key to overcoming barriers, making people feel great about the work they do, and achieving extraordinary results.

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101 Ways to Market Your Business

Successful marketing is vital to the survival of every business: the more you market your products and services, the greater your potential to make money. However, many business owners lack the time and the budget to implement a full-blown marketing plan. That's why professional marketing consultant Andrew Griffiths created this jargon-free guide. It contains 101 simple, practical marketing ideas, most of which can be implemented at low cost. All the ideas are tried and tested and are based on proven marketing techniques that are used around the world every day. The beauty of these ideas is that they don't take up a lot of time and very few of them require any special skills. Readers can open at almost any page and start working on a marketing idea that will bring in more business immediately. The bite-sized pieces of information are perfect as a source of inspiration for business owners who want to be proactive about marketing their business but who aren't sure where to start.
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Corporate Finance

In a beauty contest for companies, the winner is . . . General Electric. Or at least General Electric is the most admired company in America, according to Fortunemagazine’s annual survey. The other top ten finalists are Cisco Systems,Wal- Mart Stores, Southwest Airlines, Microsoft, Home Depot, Berkshire Hathaway, Charles Schwab, Intel, and Dell Computer.What do these companies have that separates them from the rest of the pack?
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Business Letters for Busy People

This is a handy, quick-reference guide that gives you what you need to write virtually any kind of business letter, including sample letters you can adapt and use right now. A must for any business office, home office or home, this newly updated classic has been a best-seller since it was introduced in 1991. It’s packed with the most concrete information, useful techniques, and practical tips available.

This fourth edition also includes a CD-ROM with ready-to-use templates for all of the sample letters included within the text. This book can help you, or any member of your office staff cut the time spent letter writing in half, and get the “right” word or phrase or the correct format immediately. Includes letters for: sales and promotion, customer relations, collections, letters to the media, letters of condolence and goodwill and many, many more. These effective letters can be copied, modified, and customized to fit your requirements.

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How To Write A Great Query Letter

How To Write A Great Query Letter
by Noah Lukeman

Many books have been written about the query letter. But few have been written by literary agents, who receive thousands of queries each year and who grapple with them on a daily basis. Even fewer books have been written by literary agents who are currently active, who are willing to write from the trenches and offer their perspective on why they reject query letters, and why they accept them.

New York literary agent Noah Lukeman, President of Lukeman Literary Management Ltd and author of three critically-acclaimed books on the craft of writing, has read thousands of query letters during his years as a literary agent. In this book, he offers his insights on the query letter, sharing an insider’s perspective, giving insights and practical tips about what works and what doesn’t.

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Do-It-Yourself Advertising And Promotion, 3Rd Ed - Wiley

So much has changed in advertising in the past five years since the second edition of this book, that almost every chapter needed—and received—major revisions and updating. Not only have advertisers changed what they do, but even when they do the same thing, often it’s called something else. Even more important there are now new chapters on subjects not covered before: branding and Yellow Pages advertising plus a totally new approach to basic Internet advertising.

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A Handbook of Commercial Correspondence

Author: A Ashley | Publisher: Oxford University Press | ISBN: 0194572064 | 1998 Year | pdf, 297 pages | language: english | 18,2 MB
The essential reference guide to writing effective business correspondence – now revised and updated. All the information and examples you need for writing business correspondence for study purposes or for work. A practical approach that’s ideal for class, the office, or at home. email correspondence, glossary of business terms, answers to exercises, and improved design.
English level:
Intermediate to Advanced

How can it be used?

* Use it in class, at the office, or at home.
* Always keep it with you as your essential reference guide.

Who is it for?

* Anyone dealing with commercial correspondence from clerical to management level.
* Students taking Business English examinations, such as the LCCI English for Commerce and English for Business, the Cambridge BEC and CEIBT, and Pitman's English for Business Communications.
* Business studies teachers.

Key features

* Shows you how to handle enquiries, banking, insurance, personnel, and social correspondence.
* Improves your written style by explaining the language of business correspondence.
* Saves you time – find what you need to know immediately.


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Business Correspondence

HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters.

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How to Write a CV that Works, Revised and Updated 3rd Edition

by Paul McGee

How To Books Ltd. © 2008 (169 pages) Citation

ISBN:9781845281557

Helping you to focus on your strengths and find out which skills to highlight for which kind of job, this practical guide shows you exactly how to present your skills, identify your achievements and communicate them successfully. Download : How to Write a CV that Works.doc

Control That Email!: Business Skills

by Justin Brusino

ASTD © 2007 (16 pages) Citation

ISBN:9781562864910

Email is the language of business today. Let this concise booklet show you how to quickly learn about email “business” etiquette, increase your email efficiency, deal with email interruptions, and how to avoid legal woes that stem from email.

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1001 Business Letters for all Occasions

1001 Business Letters for all Occasions: From Interoffice Memos and Employee Evaluations to Company Policies and Business Invitations: Templates for Every Situation

by Corey Sandler and Janice Keefe

Adams Media © 2008 (448 pages) Citation

ISBN:9781598694543

Whether communicating with internal staff or corresponding with customers and clients, this handy guide provides proven templates and model letters for every type of business situation to ensure you convey your message effectively.

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